Product Line Campaign

The goal was to create a global B2B campaign to support three simultaneous tier-1 product launches representing a substantial revenue opportunity. The "Super-Series" campaign helped tie innovative yet highly technical product features together for partners, distributors and end users through a digestible, creative and memorable approach. The campaign featured print and digital advertising, email nurturing, videos, partner co-branding and a microsite, and yes, t-shirts for our vendor partners.