See Clearer Results - Analytical Sciences Workflow Campaign
for Honeywell's partner Fisher Scientific
for Honeywell's partner Fisher Scientific
Target: Pharma/Biotech, F&B and Industrial/Environmental testing labs in the US, Canada and Europe
Mission: This was an exclusive campaign developed for Fisher Scientific to drive Chem Specialists, Field Sales and Inside Sales to shift sales from Merck, Sigma, Avantor, and others to Honeywell Research Chemicals.
What I did: Lead creative direction with outside agency doing production work and writing. We developed marketing tactics to Fisher's sales team along with sales tools like a unique elevator pitch pull-card and gave away safety goggles for the sales team to leave with customers. We also developed a results-based animation video and cross-reference guide to help sales conversions and education on Honeywell products.
Results: Within a 7 month period of the campaign launch, Honeywell had 64 sales opportunities worth $4.5M and won 33 opportunities worth $1.1M.
Results: Within a 7 month period of the campaign launch, Honeywell had 64 sales opportunities worth $4.5M and won 33 opportunities worth $1.1M.
Team:
Lisa Torrence - Creative
Leslie Strazzullo - Sr. Marcom
Lisa Torrence - Creative
Leslie Strazzullo - Sr. Marcom
