A True Passion
Creating a logo or logo mark is just one facet of building a brand. My passion for logo design stems from my desire to truly understand people. I enjoy uncovering from clients not just what they want their brand to look like, but who they want their brand to be. Branding is complex—often, the image a client envisions may not align with what resonates with their target audience. My role is to educate and guide them through a strategic creative process, ensuring their brand emerges authentically and effectively.
My design process always begins with black and white concepts before introducing color. A strong logo must stand the test of simplicity; even in today’s digital landscape, there will always be scenarios where a logo needs to function in black and white. If a design doesn’t hold up without color, it's not worth developing further. Ensuring adaptability across various form factors not only strengthens the design but also streamlines the creative process.
The logos showcased here were created through both agency collaborations and freelance projects. I have an extensive portfolio, so if you’d like to see more, feel free to ask!
