Pharma/Biopharma Campaign
for Honeywell Research Chemicals
The Ask: Position RC as a trusted supplier in Pharma and Biopharma
    Create brand awareness
    Leverage Honeywell brand campaign
    Grow sales pipeline and daily order intake
Target: Analytical testing labs, universities and research organizations, chemist, scientists, lab Manager, distributor/ procurement in North America, EU, China, LATAM and India
Vision: Honeywell standards are high because we know the stakes are high. 
Mission: To demonstrate that when health and lives are at stake, laboratories performing pharmaceutical authenticity analyses should place their trust in the surest hands – Honeywell Research Chemicals.
Budget Distribution: 23% Paid Media, 6% Content/Digital, 12% Events, 36% Distributor Channels, 14% High Growth Region Programs, 9% Other
Results: $10 million incremental growth: $6M via web, $30M in sales pipeline, 8% increase in order intake through distributors.
Lisa Torrence-Creative Direction
Leslie Strazzullo-Sr. Marcom
Catalin Sturza-Sr. Copywriter
Charmy Bhatia-Digital
Narendra Patel-Graphic Design
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