Pharma/Biopharma Campaign
for Honeywell Research Chemicals
for Honeywell Research Chemicals
The Ask: Position RC as a trusted supplier in Pharma and Biopharma
Create brand awareness
Leverage Honeywell brand campaign
Grow sales pipeline and daily order intake
Create brand awareness
Leverage Honeywell brand campaign
Grow sales pipeline and daily order intake
Target: Analytical testing labs, universities and research organizations, chemist, scientists, lab Manager, distributor/ procurement in North America, EU, China, LATAM and India
Vision: Honeywell standards are high because we know the stakes are high.
Mission: To demonstrate that when health and lives are at stake, laboratories performing pharmaceutical authenticity analyses should place their trust in the surest hands – Honeywell Research Chemicals.
Budget Distribution: 23% Paid Media, 6% Content/Digital, 12% Events, 36% Distributor Channels, 14% High Growth Region Programs, 9% Other
Results: $10 million incremental growth: $6M via web, $30M in sales pipeline, 8% increase in order intake through distributors.
Team:
Lisa Torrence-Creative Direction
Leslie Strazzullo-Sr. Marcom
Catalin Sturza-Sr. Copywriter
Charmy Bhatia-Digital
Narendra Patel-Graphic Design
Lisa Torrence-Creative Direction
Leslie Strazzullo-Sr. Marcom
Catalin Sturza-Sr. Copywriter
Charmy Bhatia-Digital
Narendra Patel-Graphic Design
