Duality Systems
The team at Duality System had a logo and a website, but little else to express their brand. What they were in need of was a unique design language system they could utilize to tell their brand story with clarity and distinction.
I helped them work through an exercise to identify their unique brand attributes which then inspired their brand values, philosophy and mission statement. From there I developed their voice and tone, fonts, color palette, graphic and photographic style.
I helped them work through an exercise to identify their unique brand attributes which then inspired their brand values, philosophy and mission statement. From there I developed their voice and tone, fonts, color palette, graphic and photographic style.
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5c4460e0-e3c3-47c3-aa11-938232c1e484/f1917aa0-79ec-4cca-859b-c40d18ef249b_rw_1200.jpg?h=ee12d1699357b2179dd793460eca59cf)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5c4460e0-e3c3-47c3-aa11-938232c1e484/8ff091d9-3fdc-4b3c-adb1-1446ea2760dc_rw_1920.jpg?h=42700bbb2d20c238163d62b0e8f5e6c8)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5c4460e0-e3c3-47c3-aa11-938232c1e484/5f73f0ba-9379-4b69-8ece-0e206ce74d3f_rw_1920.jpg?h=e0e51c12d79fbf2b35cefe13c745e874)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5c4460e0-e3c3-47c3-aa11-938232c1e484/1acf7754-6de1-45f5-8943-16a1760bf1b4_rw_1920.jpg?h=995c1d3834ad808adf51d4d2d740df67)
![](https://pro2-bar-s3-cdn-cf.myportfolio.com/5c4460e0-e3c3-47c3-aa11-938232c1e484/b37491db-9d25-4c8c-a3b8-d2a03eb1fb50_rw_1920.jpg?h=c62affecaaf8b430fb8ef12b1b295110)
![](https://pro2-bar-s3-cdn-cf5.myportfolio.com/5c4460e0-e3c3-47c3-aa11-938232c1e484/68017ec8-c194-4db1-a908-cdcff02a0828_rw_1920.jpg?h=ff13347a4e0eddfef2cf15a984c1e1c8)
![](https://pro2-bar-s3-cdn-cf4.myportfolio.com/5c4460e0-e3c3-47c3-aa11-938232c1e484/fe6d3aed-1e9c-42f3-8bb9-43ed5ae9c405_rw_1920.jpg?h=ceb9ecdd81a0b4ef21defa9738265dea)
![](https://pro2-bar-s3-cdn-cf1.myportfolio.com/5c4460e0-e3c3-47c3-aa11-938232c1e484/26a097f7-5a3e-4761-a8aa-aeb02d7168a6_rw_1920.jpg?h=de44506195705f769633fe661d894033)
![](https://pro2-bar-s3-cdn-cf2.myportfolio.com/5c4460e0-e3c3-47c3-aa11-938232c1e484/30c6c68c-f6ff-436f-a051-9784eb67ed86_rw_1920.jpg?h=acf28a738866baa3f78b91a3f5b55f9f)