Duality Systems
The team at Duality System had a logo and a website, but little else to express their brand. What they were in need of was a unique design language system they could utilize to tell their brand story with clarity and distinction.
I helped them work through an exercise to identify their unique brand attributes which then inspired their brand values, philosophy and mission statement. From there I developed their voice and tone, fonts, color palette, graphic and photographic style.
I helped them work through an exercise to identify their unique brand attributes which then inspired their brand values, philosophy and mission statement. From there I developed their voice and tone, fonts, color palette, graphic and photographic style.
