Corpay
As Director of Brand, Content, and Creative Services at Corpay, I delivered strategic oversight and hands-on leadership to strengthen Corpay’s position as a B2B payments leader with over $3.7B in annual revenue. I hired and developed a world-class creative services team composed of writers, designers, video producers, and content creators to elevate brand storytelling. Spearheading brand integration across the enterprise, I unified legacy applications under the master Corpay brand. In the content space, I doubled our demand generation library within a year while managing budgets effectively, and rebranded Corpay’s YouTube channel, achieving a 7% quarterly SEO increase.
By implementing best-practice standards in creative operations, I increased GTM campaign productivity by 70% and enhanced LinkedIn engagement by 15% year-over-year. My sales enablement initiatives, including curated content libraries in Outlook and Salesforce, drove a 200% boost in sales platform usage. Establishing a case study acquisition process further resulted in a 70% increase in impactful customer stories for lead generation. Additionally, I led the development of refreshed brand guidelines, introducing comprehensive video and copy standards that solidified Corpay’s distinctive voice and visual identity.
