Results Matter
The goal of this award winning campaign was to improve global awareness and image perception of Intermec through an impactful campaign, reinforcing a newly created brand positioning statement that was part of this project. The campaign was highly differentiated in the marketplace and utilized customer results as key metric. The Results campaign featured print and digital advertising, email nurturing, videos, partner co-branding and a microsite. The campaign has generated significant leads and sales opportunities as well as nearly 2M impressions and was viewed as a global success as well as being recognized as a B2B campaign of the year from the American Business Awards for 2013.
Team:
Lisa Torrence-Creative
Paul Suttell-MarCom
John Gallagher-Photography
Scott Wilson-Video
Heather Bechard-Digital
Lisa Torrence-Creative
Paul Suttell-MarCom
John Gallagher-Photography
Scott Wilson-Video
Heather Bechard-Digital
